The Art of Skintone

There’s a reason millions of people across the world have fallen in love with Double Wear Stay-in-Place Makeup. With 10+ years of research behind the iconic foundation, we’ve become experts in the art of skintone, testing on 7,000+ people around the world and developing 60+ shades with every skintone in mind. Our shade expertise ensures your shade is precise, nuanced and stays color true all day.

Watch the videos below and discover more about the expert creation of Double Wear Stay-in-Place Makeup.

See Double Wear Come To Life

24-Hours Color-True

Want to find your Double Wear Stay-in-Place Makeup shade? Use our virtual try-on tool to find your perfect match.